Practice Projects London/Berlin/Seoul
Saint Laurent Flagship Avenue MontaigneParis2025

Set in Paris’ most iconic street, this new boutique for Saint Laurent is designed around the idea of individual rooms with distinct spatial qualities and character. The project is laid out over 1200 square meters on three floors, structured into fourteen individual rooms, a courtyard, landscaped terrace and a private salon. It resembles more a private residence, or an art collection, than a commercial store. The successions of rooms creates intimate atmospheres of varying rhythm and tone, with colourful marbles, textured renders, washed concrete, silver leafing and bespoke mottled carpets, which make for sumptuous and complex environments that structure the spatial experience. Architecture, art and objects converge into one holistic ambience.

Set in Paris’ most iconic street, this new boutique for Saint Laurent is designed around the idea of individual rooms with distinct spatial qualities and character. The project is laid out over 1200 square meters on three floors, structured into fourteen individual rooms, a courtyard, landscaped terrace and a private salon. It resembles more a private residence, or an art collection, than a commercial store. The successions of rooms creates intimate atmospheres of varying rhythm and tone, with colourful marbles, textured renders, washed concrete, silver leafing and bespoke mottled carpets, which make for sumptuous and complex environments that structure the spatial experience. Architecture, art and objects converge into one holistic ambience.

Photography

Paul Riddle

Team

Marianne Mueller, Olaf Kneer, Harry Tweddell, Jordan Bartelt, George Barer, Kate Bilyk, You Seok Cho, Konstantinos Evangelou, Vicente Hernandez, Claudia Siffredi, Zoe Spittle