Practice Projects London/Berlin/Seoul
Loewe Show Women's Summer 26Paris2025

Set at Cité Internationale Universitaire de Paris, the show space created for Jack McCollough’s and Lazaro Hernandez’ debut show at Loewe is neutral and warm. It is a square gallery space in the tradition of American Minimalism: white walls, pine floors and a saw-tooth roof, whose profile introduces diffuse light to the space and in turn lends the runway an airy clarity. Benches are seemingly randomly scattered across the floor, forming a field of colour, through which a path is sharply cut. Along this axis, models move back and forth with insistence, activating the space through repetition and pace. The benches are clad in glazed terracotta tiles. Rendered in yellow, brown, and green hues, introducing tactility and craft, in reverence to the house. An ante-space to the show features an original painting by Ellsworth Kelly.

Set at Cité Internationale Universitaire de Paris, the show space created for Jack McCollough’s and Lazaro Hernandez’ debut show at Loewe is neutral and warm. It is a square gallery space in the tradition of American Minimalism: white walls, pine floors and a saw-tooth roof, whose profile introduces diffuse light to the space and in turn lends the runway an airy clarity. Benches are seemingly randomly scattered across the floor, forming a field of colour, through which a path is sharply cut. Along this axis, models move back and forth with insistence, activating the space through repetition and pace. The benches are clad in glazed terracotta tiles. Rendered in yellow, brown, and green hues, introducing tactility and craft, in reverence to the house. An ante-space to the show features an original painting by Ellsworth Kelly.

Photography

Paul Riddle

Team
Marianne Mueller, Olaf Kneer, Harry Tweddell, Edoardo Facchinelli